The challenge
Leadership · racing intelligence · digital experience
The Race Within
The Race Within draws on racing intelligence to explore self-awareness and leadership for CEOs, founders and senior leaders. CSM presents the method, programme formats and application journey through a clear digital identity and website.
Visit website ↗
The CSM role
CSM connects the brand presentation, website narrative and application journey, giving the method and programme formats a clear digital expression.
What the work contains
- Website presentation of The Race Within Method, led by Petya: see, regulate, choose, drive
- Website content for the Grand Prix Experience: live race viewing, facilitated leadership work and Italian hospitality
- Clear presentation of Executive Retreat, Private Immersion and Corporate Performance
- Digital identity, programme information, applications and private enquiries
Visual and commercial direction
Human performance through racing intelligence: preparation, decisions, communication, adaptation and recovery under pressure. Any proposed driving element is optional and subject to agreement.
Next development
Explore the programmes, then apply or start a private conversation about the right format.